She also serves as Chairwoman of the FRIENDS of the National American Latino Museum and part of the Operating Executive Board of AUA Private Equity Partners. Lili is one of less than 1% of Latinas serving on a Fortune 500+ public board, as an independent director for the global retailer Zumiez (NASDAQ: ZUMZ) and RCN Television (BVC: RCNTELEVI). Some of her clients include Google, GSK, Johnson & Johnson, Kellogg's, Kroger, Merck/ MSD, PepsiCo, Prudential, among other iconic Fortune 500's. and Latin America, her firm offers proprietary research, business strategy and inclusive marketing solutions to brands and companies that want to accelerate their impact and growth in today's highly diverse world. After a successful corporate career, including a 10-year tenure at Johnson & Johnson, where she pioneered multicultural marketing efforts for the Pharma sector and co-founded the Hispanic employee resource group "HOLA", Lili co-founded the marketing agency CIEN+ and the market research tech firm CulturIntel. at the age of 17 without speaking English, she embodies the American Dream going from corporate executive turned entrepreneur. As an immigrant from Colombia, who came to the U.S. The company is a cultural intelligence firm offering data-analytics, business strategy, and cross-cultural marketing primarily serving Fortune 500 Clients like Google, Johnson & Johnson, Prudentia, Nestlé, Merck, UnitedHealth Group, among others.Lili is a former corporate executive turned entrepreneur, Cultural Intelligence® expert, and television business commentator known for her analysis of data and cultural trends to impact businesses. In 2010, with business partner Enrique Arbelaez, Valletta co-founded XL Alliance and rebranded to CIEN+ in 2016. Valletta spent most of her career at Johnson & Johnson where she held positions including the global marketing services director, co-founded the company's Hispanic employee business resource group The Hispanic Organization for Leadership and Achievement (HOLA), and launched “Proyecto MAS2”, a pioneering initiative to quantify the business case for doing multicultural marketing and bring increased visibility to the Hispanic segment of the company's customer base, particularly within the pharmaceutical sector. As a Young Global Leader selected by the World Economic Forum, she also completed the WEF exclusive Global Leadership and Public Policy Executive Program at The Harvard Kennedy School. She attended Southwestern Adventist University, earning a Bachelor’s in Business, as well as an MBA from the University of Colorado. Originally from Bogota, Colombia, Liliana Gil immigrated to the United States as a teenager. During the event, it kept "a pulse on their evolving behaviors and mindset as we face a "new normal" and "applied our algorithm to help inform behavioral insights and shifts in needs for healthcare, mental health, finances, and more." Education and career Valletta developed the CulturIntel COVID-19 People IMPACTmeter "which brings real-time and agile insights to understand the impact of COVID-19 on people’s mindsets, attitudes, and everyday lives". She was selected a Young Global Leader by the World Economic Forum in 2011. She is also a regular television commentator seen on Fox News Channel, Fox Business Network, and CNN en Español. Liliana "Lili" Gil Valletta is the co-founder and CEO of the market research tech-firm CulturIntel and the cultural marketing agency CIEN+, targeting Latinos mostly on behalf of Big Pharma.
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