During its 2005 run, the flavor proved a decent success. (2005) Sequel Limited-Time store release Main article: Pitch Black IIĪfter the success of Pitch Black's initial release in 2004, PepsiCo decided to bring it back with a slight flavor alteration with a new name, Pitch Black II which made its way to shelves in the Halloween season of 2005. During its limited-time run, its popularity proved very successful, which PepsiCo took note of, and decided to release a modified version for the next Halloween season. Pitch Black was released for a limited time throughout stores nationwide in the United States from August 21st, 2004, to October 31st, 2004 for the Halloween season. Internationally, its catchphrase is " DEW with a Punch of Grape Citrus Flavour." History (2004) Original Limited-Time store release While Pitch Black is historically grape flavored, it has attracted many fans who don't like similar sodas. The popular theory as to why the description changes is because standard grape flavored sodas are polarizing. However, it is still internally referred to as being "Black Grape flavored".Ĭontrary to popular belief, the flavor itself hasn't changed. The tagline for its 2023 re-release was " DEW with a Blast of Dark Citrus Punch Flavor with Other Natural Flavors." In Canada, it is simply " Citrus Punch", or " Punch aux agrumes" in French. However, it was referred to as Citrus and Dark Fruit on sites like PepsiCo Product Facts. Its tagline during its 20 releases was " DEW with a Blast of Black Grape with Other Natural Flavors."ĭuring its re-releases from 2015 to 2019, its tagline were removed from the product altogether. Pitch Black was initially described as a Black Grape flavor of Mountain Dew during 20 limited time releases and had a dark purple (hence its name intended to complete darkness) look with a similar theme to other Halloween flavors. 2.3 (2011) Back by Popular DEWmand Limited-Time release.2.2 (2005) Sequel Limited-Time store release.2.1 (2004) Original Limited-Time store release.The packaging also holds codes that can be entered on a website, to enter fans for a chance to win a trip to 343 Industries headquarters. A new, similar Game Fuel flavor has been released in the United Kingdom throughout September 2012, featuring packaging that promotes Halo 4.For this release, the returning cherry-citrus flavor was joined by a new Tropical flavor, and both sported Call of Duty-themed packaging that featured codes which people could enter to win double experience points in-game. Game Fuel returned again for yet another limited release in October 2011 to promote Call of Duty: Modern Warfare 3.For this release, this cherry-citrus flavor was joined by a new Wild Fruit flavor, and both featured World of Warcraft-themed packaging. In June 2009, Game Fuel returned to shelves for another limited time, this time promoting the MMO World of Warcraft. ![]() Game Fuel could be found on shelves for some time after its promotion ended, as stores still carried it while supplies lasted.This was more caffeine than the amount found in original Mountain Dew, which attributes to why the product is a "fuel" for gamers. Each bottle of Game Fuel contained 120 mg. ![]() This variant of the drink was designed specifically to target gamers, with a higher caffeine-content to "provide them with the boost they need to play for several hours". ![]() Some who tasted the drink have compared its flavor to that of the previously released cherry-flavored Mountain Dew Code Red and/or the orange-flavored Mountain Dew Live Wire. Game Fuel is a cherry-citrus flavor, and is colored a bright red-orange.
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